Word: gimmick
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...spectacle would be complete without a gimmick, and this one is no exception. The text of the exhibit is broken up in entirely random places, frequently in the middle of words. In this case, form mirrors content: both are equally...
...fellow, John Schall, the former associate director of domestic policy in the Bush administration, will lead a study group entitled "The Contract with America: Political Gimmick or Genuine Policy...
...annoying," said Elisabeth L. Ritter '97. "I saved all my receipts and everything. I bought $300 worth of books. The Coop is just one big gimmick and they can't make up their minds what gimmick they want...
Director Declan Donnellan has a gimmick: all the characters are played by men, as in Shakespeare's day. Designer Nick Ormerod has built a pristine set -- white walls, with green streamers for the Forest of Arden. In themselves, these elements are neither radical nor necessarily helpful; every English public school has a tradition of same-sex actors, and every penny-pinching little theater company leaves the scenery and props to the audience's imagination. But here the ideas seem like masterstrokes. They strip away the academic barnacles that too often make an evening of Shakespeare feel like a final exam...
Clinton says that such automatic, across-the-board spending cuts are a gimmick and that the G.O.P. has not said what the cuts will...