Word: gimmick
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Dodd and Daschle differ on some hot issues as well. Dodd supports a moment of silence in schools; Daschle doesn't. Dodd opposes term limits; Daschle favors them. Dodd views a balanced-budget amendment to the Constitution as "the worst kind of gimmick, a prescription for chaos designed to get us off the hook by having us avoid our duty, which is to cut the deficit on our own initiative." Daschle supports the amendment, apparently with an eye to public relations rather than policy. "We Democrats have a perception problem," he argues. "The public thinks we're only about taxing...
...Capitol steps last week, Gingrich has had Luntz conduct focus groups every 10 days since January. And two weeks before he paraded his "Republican Contract with America," he held what a participant called a "serious, intense" dinner at the Republican Capitol Hill Club with G.O.P. intellectuals skeptical of the gimmick. They included Bill Kristol, president of the Project for a Republican Future, the economist and columnist Lawrence Kudlow, and Wall Street Journal editor Robert L. Bartley. Observes Kristol, a senior Bush Administration official: "Newt's a complicated man; there's a lot of ego there, and there's a little...
...feminist agenda on its sleeve, and a lot of potential male viewers were probably scared off as well. Ratings have been mediocre, and prospects for the show (halfway through a six-week summer run) are dicey. Which is sad, because She TV is not just a gender-bending gimmick; it really is a breakthrough...
...Network on ABC and NBC with the mid-July All-Star Game. Early TV ratings were higher than expected. To hype fan interest, the owners had offended baseball purists by adding a second tier of postseason play-offs complete with football-like wild-card teams beginning this year. (The gimmick may have a fatal flaw: the Texas Rangers would currently qualify for the play- offs even though 10 other teams in the American League have better records.) The players, armed with a strike fund of nearly $200 million in hoarded licensing revenue, appeared united as they braced for a lengthy...
Wishman's career bean making films in nudist campus. This was her first gimmick. Her gimmicks continued to include Chesty Morgan, the woman with the 73" bus line; films which acted out the worst of the Bible's sins: incest, rape, murder; and the twentieth-century's modern medical break throughs of the penile implant and transsexuality. Wishman wrote and directed all of her 25 films. And she often worked on a shoestring budget which gives her films the kitschy look of a cheap motel room. From the frolicking breasts in the nudist campus to the crazy platform shoes...