Word: gimmick
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...Doobious Leghorn apart was the sweet sound of sax player Brad Barile, especially on the Middle-Easternish "Babahanooj." Although the sax isn't first instrument you think of when you think rock 'n' roll, Barile makes it an integral part of the band's music rather than just a gimmick...
...Clinton nominees Alan Blinder and Janet Yellen, who could be more tolerant of inflation, has the five holdover members groping for new formulas for battling it. The most draconian of these would raise interest rates whenever unemployment falls below 6.5%. (It now stands at 6.4%.) Such a rigid gimmick has little chance of being adopted. "Decision making relies on data, but increasingly on intuition as well," concedes a Fed insider. "The economy has grown more difficult to read...
...Broadway. Out of the simplest and most familiar material -- a woman of 90-plus years coping with the infirmities and confusions of the moment and looking back on a life of gothic excess -- Albee fashions a spellbinder. Just when he exhausts the potential of naturalistic melodrama, a brilliant gimmick, part special effect and part structural surprise, lets him move into deeper philosophical terrain...
Before I tell you the two cardinal rules of plastic, I've got to tell you about this little gimmick. I'm a fan of AT&T, so I have mixed feelings about revealing it. But until they close the loophole, how can I resist? It wasn't my idea; it comes from Denny Cunningham, a sharp-eyed user of my computer program. And it's this simple: if you have an AT&T Universal MasterCard, as 11 million of us do, and if you pay your balance in full each month, there's no interest charge on cash advances...
...skills develop a zestful proficiency; they become self-improvement junkies while the merchants get rich. VR can also be a socializing medium, even of the zap-you're-dead! variety. TV, video games and videocassettes keep folks hermited away; VR gets them out of the house with a new gimmick -- a twist on the lures that '50s moviemakers, faced with the challenge of TV, offered film audiences with Cinerama's roller-coaster ride, 3-D's spears and paddleball, William Castle's Tingler showmanship...