Word: gimmick
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Unfortunately, those Hollywood executives didn't realize that it takes more than a premise to make a movie. It takes a plot. It takes a script. It takes a talented cast. Above all, it takes a director who can take these ingredients and move them beyond the gimmick, shifting the perspective ever so slightly to invest an old story with new life...
...Alex R. Magaro `93 did not even value the Newton as a gimmick. He said it was "a pain in the neck" and that he hoped future models would prove more useful...
This, then, is the world of unintended consequences. Hailed by the owners as a double-the-winners, double-the-fun gimmick, realignment would give this September's pennant-race plot line all the drama of a ratings war between Arsenio Hall and Chevy Chase. Nix the three-way scramble among the Blue Jays, Yankees and Orioles: the second-place team, based on current records, would be the American League wild card. Forget the monthlong showdown between the Giants and the surging Braves -- San Francisco and Atlanta would be running away with their respective divisions. The details of National League realignment...
...audience, by reviving Peter Shaffer's one-acts about sex, greed and self-deceit. White Liars, the opener, has been rewritten but remains derivative sentimentality about an old East European immigrant barely getting by as a fortune teller on the holiday coast of England. Black Comedy relies on the gimmick of pretending that lights are out when they are on, so people stumble about in unintended sexual tangles while the audience chortles from the superiority of being able to see. It's possible to beguile audiences while amusing oneself with a formal problem -- Alan Ayckbourn does it all the time...
...efficacy of the heat-seeking infrared sensor. Rather, the target ICBM carried a beacon that guided the interceptor rocket toward a set-up collision. Officials involved with the test have vigorously defended the test results. Said General Eugene Fox, the retired Army missile- defense chief: "We didn't gimmick anything." William Inglis, the experiment's civilian test director, dismissed the accusations of an SDI hoax as "technical nonsense." There was indeed a beacon, but, said Inglis, it served only for "range safety" purposes, allowing ground crews to destroy the ICBM if it went off course...