Word: gimmick
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President Clinton is doing a good job of shattering that belief. His paltry and ineffective air-drop gimmick is clearly an attempt to deflate pressure for action, partially the result of his own campaign rhetoric, while allowing him to continue focusing on his economic plan. Recent statements by Secretary of State Warren M. Christopher make it clear that the administration sees no hope of reversing Serbian gains...
...latest gimmick at veterinary offices is sophisticated dentistry: cats under anesthesia getting their teeth cleaned, dogs even getting braces. Face- lifts can't be far behind...
...subjects do not have much in common. Sure, one could consider the structuring of the plays around an object an interesting concept, and, looking at Gurney's repertoire, one could consider this method an element of his style. But there is sometimes a fine line between creative expression and gimmick, and Gurney may have crossed that line at some point during this play...
Richmond wrote a book about his experience and eventually helped launch the first school based entirely on his Microsociety model. After much sniffing and sneering from the local newspaper, which dismissed the idea as "futuristic," "dubious" and "a gimmick," City Magnet School opened in 1981 in a empty library in Lowell, Massachusetts. By 1987 the school's students were testing two years above the national norm in both reading and math. Then in 1990, 13 eighth-graders passed first-year college-level exams, again in reading and math. School attendance hovers around 96%, and during the past six years only...
Seinfeld essentially plays himself: an unmarried comedian living in New York City. Early on, the show depended on an awkward gimmick: each episode mixed snatches of Seinfeld's stand-up routines with scenes intended to illustrate the topic or predicament he described. Lately, however, the stand-up bits have been reduced to brief punctuation marks at the beginning and end of each show, and the supporting characters have been fleshed out: Julia Louis-Dreyfus as his brittle ex-girlfriend Elaine, Jason Alexander as his sad-sack friend George, and Michael Richards as goony next-door neighbor Kramer...