Word: gimmick
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...drive to put a U.S. woman on Everest had been something between grail and financing gimmick for at least a decade. Everything -- gender, nationalism, internationalism, ever more dangerous routes, climbing solo and without oxygen, and climbing quickly with little equipment, "Alpine style" -- is a gimmick to Himalayan climbers, whose hobby is absurdly expensive. The most strenuous effort is not on the wind-racked ridges above Camp 4; it is in corporate conference rooms, where idlers with powerful legs try to persuade achievers in powerful suits to pay for their vacations...
...little tatty. The sets are mostly painted drapes, an awkward compromise between old-style realism and contemporary abstraction. There may be hundreds of costumes, but a lot of them look flimsy; they might have been basted together by the second-rate strippers in the You Gotta Have a Gimmick number from Gypsy. While the performers dance as brilliantly as one would expect from disciples of Robbins, most can't act very well, and there is not one striking singer in the entire company. The most problematic is Robert + La Fosse, a New York City Ballet star who moves gloriously...
...would never be freeze-dried himself, or buried conventionally, when he dies. He prefers cremation. "I couldn't bear to be buried in that little bitty box in the ground," he says. Until such a distant time, however, he will continue to pursue his dream: a money-making gimmick no one has ever thought of before. He's already latched on to one in the far reaches of his imagination...
...hype. The mid-game spectacle -- featuring fireworks, 100 motorcycles and the world's largest card trick -- will be telecast, for the first time ever, in 3-D. Two commercials for diet Coke, one starring British singer George Michael, will also pop out at viewers in 3-D. A similar gimmick was tried early this month on three Fox stations during the Rose Parade, but this marks its network-TV debut...
EDUCATION: Want to get into college? Get a gimmick...