Word: gimmick
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...wags said it was like the Redskins trying to persuade the hated Dallas Cowboys to trade Tony Dorsett for a future draft pick. Administration officials privately conceded that the zero option was not intended to produce an agreement before NATO deployment began in late 1983. Rather, it was a gimmick -- part of an exercise in what Assistant Secretary of State Richard Burt, Haig's chief deputy for arms control and Perle's nemesis, called "alliance management" -- to make sure the nervous West Europeans kept to the self-imposed deadline...
...began for purely practical reasons, said Ferranti-Dege owner Tony Ferranti, but using the two-dollar bill has turned into a major advertising gimmick for the photo store on Mass...
...course there are also examples of the 15-block puzzles which you now see sold in grocery stores as party favors. This kind of puzzle was actually invented in the 1890's and was used as a manufacturing and contest gimmick...
Money-back guarantees have long been used to promote mail-order kitchen knives or lawn trimmers, but now that classic gimmick is helping sell a most unlikely product: prescription drugs. G.D. Searle -- best known for introducing the first birth-control pill and NutraSweet, the widely used sugar substitute -- is offering full refunds to customers who find the company's medications ineffective or experience unpleasant side effects. All a patient has to do is fill out a postcard-size form with information about where the drug was bought and how much it cost, and attach the sales receipt. The patient...
...joys of hurling invective face-to-face at an opponent from the other party. Democrat Bruce Babbitt and Republican Pete du Pont invented the do-it-yourself presidential debate back in May as a way of calling attention to their long-shot candidacies. It may have been a gimmick, but their interparty face-off produced a vibrancy rarely matched in a campaign season devoid of transcendent issues...