Word: gimmick
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Gore studiously ignored the gimmick...
...Baltimore. She taught, played concerts and composed until an agent suggested supper clubs. "It's the most fun thing in the world," she says. "It's like a party every night." Her son Marc, in the room tonight, recalls, "Her agent said, 'You need a gimmick.' And she said, 'Well, I'll play in gloves.' I remember watching TV with her while she mended her gloves. Now she says it's hard to play without them...
Whether dirt bike racing can make the jump to the big time depends on the success of the sport's latest gimmick--a compact version of motocross called "stadium supercross," which made its only New England appearance of the year Saturday night in Foxboro's Sullivan Stadium. Supercross is sealed down, off-road motocross in which racers compete on a half-mile man-made course. Unlike indoor soccer or box lacrosse, supercross is not significantly different from its bigger, outdoor brother. It also boasts a number of features that have promoters, sponsors and racers licking their lips in anticipation...
...FAVORITE advertising gimmick of television manufacturers is to show T. V. watchers being bombarded by actual items emanating from their T. V. sets. The basketballs, confetti and pails of water spewing from the tube are supposed to demonstrate the lifelike quality of the images...
...fact, he does not, at least not until after the election. A pre-election summit might turn out to be politically risky, his advisers believe. Some voters would see it as a campaign gimmick, and conservatives might accuse him of groveling before the Soviets. Moreover, a face-to-face encounter would give the Soviets a chance to cause mischief. They could feign interest in a summit, then stay home because of some trumped-up U.S. offense, or walk out of the talks with words of derision for the President. Either way, Reagan would have trouble repairing the damage before November...