Word: gimmick
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There are other reasons why the Democrats may not, and possibly should not, nominate a woman for Vice President this year. It could backfire, in several ways. For one thing, if not handled well, it could come off as a political gimmick, a desperation gesture. "These aren't people who have achieved national distinction," complains a senior Democratic Congressman about the women mentioned as vice-presidential possibilities. "If we nominated one of them, we'd be saying, 'We nominated this person for one reason: she's a woman.' " In addition, choosing a woman could shift the focus of the campaign...
Richardson dismisses the latest slew of Shamie challenges as a "gimmick," and says he has no intention of altering his campaign to account for the flame-throwing Republican...
Klein's ad is an example, a new group off, analysts say, of semiotics, the use of symbols in an ad to plug into systems of desire and expectations that have no real connection to the product being sold. Semiotics is different from subliminal advertising, the better known, gimmick-oriented use of quickly flashed words and hidden pictures, because it associates products with hopes one already has. And this new, burgeoning field is pulling far away from older kinds of ad techniques, because it is relevant to more than just the circumstances of advertising. Indeed, because it is a system...
Picking up on this attractive advertising gimmick, the U.S. Army has apparently introduced its own brand of "get a check," but this time, it's called "get a medal. You just had to have had something--anything to do with last October's Grenada invasion and you would get a medal...
LAST SUMMER Pizzeria Uno had a special promotional gimmick. If you could eat your way through their largest pizza--with everything on it--by yourself in 45 minutes, you didn't have to pay for it. Late one night, at the end of July, after a six hour Organic Chemistry lab, I decided to try. The restaurant manager came over and read me a list of ingredients, he made sure I understood that if I couldn't finish it would cost $12.95. I didn't know what I was getting into...