Word: gimmick
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...prone to enthusiasm about modernized Shakespeare, mainly because it tends to serve gimmick-happy directors without serving the playwright; such was the case with several of the American Shakespeare Theatre's early efforts. But it is possible to throw fresh light on the text through modern-dress productions, as Michael Kahn did here with his Love's Labour's Lost in 1968. Freedman's Caesar takes numerous risks, and for the most part succeeds surprisingly well...
...Rhodesia/Zimbabwe, is serving up another object lesson in how biased the American media can be. The failing this time is the same one as always--almost total reliance on official sources of information. Americans reading of the recent elections in Rhodesia/Zimbabwe fell prey to the old New Hampshire Primary Gimmick--you predict your percentage of the vote, well below what your polls and organization are telling you in private, and when you beat the percentage, you've won. George McGovern didn't win the New Hampshire primary in 1972, nor did Eugene McCarthy in 1968, but they pulled down...
...design is not just an innovative gimmick: it adds a crucial element of fun--something that the musical in its original version lacked. A production in the 1950s boasted a book by Lillian Hellman, lyrics Richard Wilbur, and music by Leonard Bernstein. But its cynical, pompous tone was almost totally out of touch with that of Voltaire's novel, a satiric classic that describes how a young innocent named Candide, whose tutor has taught him to believe this "the best of all possible world1," experiences an interminable and hysterical series of disasters that teach him to view life...
...sell a gimmick better than you can sell something very basic like we're trying to do," Glimp says...
...show's gimmick is its three anchormen, Frank Reynolds in Washington, Peter Jennings in Europe (Monday night it was London) and Max Robinson in Chicago (Monday night he did not appear). They anchor the broadcast because, as the advertisements put it, they are where the news is being made. The multi-anchor system attempts to capitalize on the television audience's presumed inability to concentrate on one subject at a time. The constant motion, supposedly, generates pace and action. The idea is a waste--anchormen rarely leave their offices, and their sole purpose is to introduce the film segments...