Word: gimmick
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Union leaders are beginning to change their minds. There's more interest being expressed now; there's a greater willingness to enter into experiments. By and large, union resistance relates to, one, a skepticism about management's goals and purposes--a fear that this is simply a gimmick on the part of the management to take advantage of the workers, and two, a fear that if the workers feel that they have a satisfactory life at work, there will be an erosion of loyalty to the union. I challenge both those arguments...
...think that since the union is a 50-50 partner in the development and implementation of the program, I have no concerns about it being a gimmick. It's for real. Secondly, experience indicates that where the programs are in effect, the workers seem to have a greater loyalty rather than a lesser loyalty, to the union, although I must say, also, that they have a greater respect for the management--as the case should be where the management is treating them as adults...
...strike it rich with his latest gourmet grotesquerie: lollipops flavored with jalapeño peppers. So far, he has sold 5 million of them, at a nickel a pop. Oilman J.W. Bowen of Odessa, Texas, gave away 4,000 of the suckers at a convention. "It was a gimmick that really worked," says Bowen. Chevron Chemical Co. has ordered 1 million, with advertising slogans printed on the wrappers. Lewis already has plans to expand-into jalapeño ice cream this spring...
PETER SELLARS has stroked a bold production of Antony and Cleopatra in the ghostly waters of Adams House Pool, with frigid temperatures and floating death cooling the flames of Shakespeare's most passionate tragedy. Not that it isn't lively--Sellars sustains the initial gimmick with scene after scene of slapstick splashing and general mayhem, but balances his off-the-wall antics with a sound sense of the appropriate; invention almost seems subordinate to the text. If it frequently resembles a circus, it is an indisputably Shakespearean circus, the Bard doing breast-stroke, the actors barnstorming with the kind...
Times executives have complained that the New Jersey courts never held a hearing to show that the defendant needed Farber's notes. "I think this is a new legal gimmick," said Times Executive Editor Abe Rosenthal last week. "You try the press. You turn attention away. By the time this case was over nobody remembered what it was about; everybody was talking about Farber...