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Word: gimmick (lookup in dictionary) (lookup stats)
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John W Sears '52, Republican candidate for Massachusetts State Secretary, last night accused his Democratic opponent James Michael Connolly of using a "gimmick issue" in his campaign...

Author: By Mel M. Marinkovic, | Title: Republican Sears Attacks Connolly On 'Gimmick Issue' | 10/30/1978 | See Source »

...agitprop theater, the theater of propaganda and persuasion, Every Good Boy is a conspicuous success. By other dramatic standards, however, it is less satisfactory. Stoppard has always depended on gimmicks, but in his best work, like Travesties (1975), he has used them as a starting point to develop characters and situations. In Every Good Boy the gimmick has taken over, and the play ends where it began, with a brilliant conceit waiting to be developed...

Author: /time Magazine | Title: Theater: Trick and Treat | 9/11/1978 | See Source »

...then, does this movie dare call itself "different"? The answer is simply that Writer Henry Olek has a gimmick: Albert and Stella are both gay. Or at least they are at first. The two leave homosexuality behind forever as soon as they spend a night together. Just like that...

Author: /time Magazine | Title: Cinema: Quick Cuts | 8/21/1978 | See Source »

...TRICKY ASPECT of the film is that Joe appears to the audience and his heavenly guardians as his former self, but as Farnsworth (whom we never actually see) to ever body else. This gimmick naturally provides several humorous encounters. The best of these is the scene in which Joe tries to convince his old coach that he is really Pendleton and not Farnsworth, and to let him play in the Super Bowl...

Author: By Ray Bertolino, | Title: Warren, The Megalomaniac | 7/18/1978 | See Source »

...walking stick. Louie, I bet they'll put in red wallpaper and mirrors, and the show will be fabulous. It always worked for us, didn't it? Oh, boy, would I like to do this one. Chorus girls, feathers L.B.M.: Sure, but first we gotta get a gimmick, something to let them know the old lion is roaring again, something bigger than anybody ever did before. Like we put a huge stage in the world's biggest casino, and we lay out, say, a couple of football fields' worth of crap tables and slot machines...

Author: /time Magazine | Title: Show Business: Well Hello, Reno, Hello | 6/19/1978 | See Source »

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