Word: gimmicked
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Dates: during 2000-2009
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...Hasbro gave Joe an honorable discharge. It redesigned the toys and relaunched them in 1970 as Adventures of G.I. Joe: the figure received lifelike hair, moveable eyes and a "kung-fu" grip, enabling him to hold onto objects for the first time. But the changes proved to be a gimmick, taken even further by Hasbro with the development of a space-traveling "Super Joe" in 1976. The reception was lukewarm, and by 1978, Joe was retired from service entirely. (Read a brief history of Scrabble...
...over her own reaction. She knows she's too cool to be ruffled and jealous, but she can't help herself. Thanks to boldly truthful moments like this one, along with highly naturalistic and often hilarious dialogue and a trio of appealing co-stars, Humpday quickly transcends its own gimmick. (See the top 10 movie gimmicks...
...Even though it was gimmick-filled reality television, there seemed to be a bit of actual - even profound - truth in it. The underlying premise was that Jon and Kate Gosselin's marriage was an enterprise dedicated not to making themselves happy but to taking care of the cavalcade of children they had produced, that they were laboring at something more significant than their own pleasure...
...Back in 2006 the film Unknown threw five men into a dungeon and robbed them all of any recollection of how they got there. The Hangover takes this scientifically suspicious multiple-amnesia gimmick, references about a dozen Vegas movies (from Leaving Las... to What Happens in... to Rain Man) and applies all the numbingly familiar tropes of the bromance comedy that have made this flourishing subgenre as rigid in its conventions as Kabuki theater...
...Charging people a dollar for a meal or for some modest item off a retail shelf may seem like a gimmick to pick up a penny a share for the next quarter. It is a good deal more than that. When a dollar is all that someone can spend, that person doesn't care if his purchase increases the company's earnings...