Word: gimmicked
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...about the fate that the film works out for Andy. Having failed as an actor in New York, he takes his special brand of egomania over to professional wrestling. The time is the early '50s. when the sport was a TV staple and a man with an arresting gimmick could become a star. Andy flops as a clean-cut hero and a rough-cut villain (in Nazi helmet and Hitler mustache), then finally reaches apotheosis as a Gorgeous George type - golden curls, campy cape, mincing manner...
...seems here to have attempted the definitive concept album at the expense of cutting a good Jackson Browne album. He doesn't do anything new on this record, and he doesn't re-do the old especially well. What makes this album especially noteworthy is, quite simply, its gimmick. It's the most comprehensive and sympathetic portrayal of life on the road that a rocker has produced to date; and the idea meshes well with the production techniques used to bring it to life. Running On Empty is one of those rare records that vindicates the idea of the concept...
Several patrons of "Father's" Six contacted last night said they do not mind the practices. One customer said last night, "You gotta have a gimmick to get the girls to come here--it don't bother me that they drink for cheap...
...light of all this, there is something brave, if conceivably self-destructive about Telefon, which might have been subtitled 'The Last Spy Picture Show." Its creators do not attempt to palm off their Manchurian Candidate plot as something ripped from today's flaming headlines. The gimmick- a group of Russian deep-cover agents in the U.S. are mind-conditioned to sabotage military targets when they get a phone call repeating a triggering phrase- is seen from the start as a forgotten pre-détente plot that an unreconstructed cold warrior (Donald Pleasence) manages...
...projects, local job training and an employer subsidy for each new worker hired before March 1. Fraser relied heavily for voter appeal on an income tax cut scheduled to take effect in February; in the last days of campaigning, he even set up a nationwide "dial-your-tax-cut" gimmick that enabled telephone callers to inquire about their individual bonanzas. As for unemployment, Fraser called Whitlam's political spending plan inflationary, insisting the Liberals had "the real answer": programs aimed at stimulating private investment and holding down government spending...