Word: gimmicked
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...Corporation does not ordinarily approve such endowments. The only way this could have happenend, he says, is "If a special exception were being made by funding a chair that didn't have the normal amount necessary or for which the full amount would be delayed," or if "a certain gimmick" were involved. When pressed for assurance that a "gimmick" did not figure in this case, Bok limited himself to a slightly ambiguous last remark: "The Corporation would very rarely approve a gift of money, and I was present at that meeting and I do not remember any such issue being...
...curious how badly Harvard comes off in The Pedagogues, since like most books about Harvard it appears to set out to be adulatory and in fact to use Harvard as an attractive gimmick to make people read what would be an otherwise dull book. Pier is constantly going to great lengths to have his characters say how much they enjoy their six weeks in Summer School, how glamorous and exciting Cambridge is, how sincere and diligent they are about their studies. At the end practically everybody agrees that they have just finished the most blissful summer of their lives. Pier...
...arriving evacuees with a burger and a Coke as they set foot on American soil in order to introduce them as quickly as possible to what the hamburger chain's publicity men call "the American way"; to Air Force officials the idea seemed a bit like a publicity gimmick...
...photographers in The Snapshot, time is fleeting and each image is an instantaneous moment within it. Gary Winogrand is a master of capturing the telling moment when human interaction is at its most explicit. Sometimes the result is too neat--one photograph is made by the simple gimmick of two men frozen in the similar act of pointing at the same unseen object. Others strike to the heart of interrelationships. One features the taut confrontation of mother and son on a city street. The kid's whining defiance and his mother's tired implorings cry out from the surface...
Writer Goldman and Director Forbes have done workmanlike jobs in pumping some life and even some entertainment into Levin's one-gimmick book, but they are somewhat at cross-purposes. Goldman sees an opportunity to satirize middle-class mores. He scores some good points by having his living dolls talk exactly like the female humanoids in TV commercials-fretting about the need for spotless floors and coffee that tastes fresh-perked. Forbes, on the other hand, sees an opportunity for serious suspense. Will Katharine Ross and Paula Prentiss, newcomers to Stepford, realize what is afoot in this...