Word: gimmicked
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Sargent has been able to organize mass literature distributions and phone canvasses in selected areas. His staff is also trying a new gimmick--the standout. People who support Sargent are asked to stand in the middle of important intersections at designated times to display their support for the candidate. It won't replace...
...sullen, taciturn central character entails a dramatic hazard which Friel sidesteps entirely: he divides his hero in two--accompanying the "public" Gar on stage is another one, representing his inner voice, and apparent only to his counterpart and to the audience. Friel handles this gimmick with wit and versatility. The inner Gar expresses what the other cannot, in a sardonic running commentary on Gar's quiet interaction with the other characters. When the Gars are alone, the inner self serves both as conscience and provocateur...
HENRY HOLMES SMITH, professor of photography at Indiana University, friend of Laszlo Moholy-Nagy, renowned avant-garde photographer, and an explorer and experimenter in his own photography, once warned against too quickly dismissing the unconventional and unfamiliar photograph as a mere gimmick. "Ultimately," he wrote, "each of us may find, to our surprise that our intolerance often rests on ignorance and our misunderstandings, our accusations of obscurity, unintelligibility, or falseness spring from too narrow a view of a medium that offers an intensity of expression and a range of images much greater than is generally seen." Smith's warning...
...take a long walk, hop a bus or drive to near Porter Square you can buy truly delicious home-made ice cream made on the premises of a one-store operation, Steve's Ice Cream, 191 Elm St. The atmosphere is simple and cheery. And Steve has a great gimmick: if you opt for the 50 cent rather than the 30 cent scoop you can have additions such as nuts, crushed heath bars and fruit kneaded in for 5 cents apiece. The store's growing popularity and extensive publicity, however, have resulted in nightmarishly long lines every evening...
...gushy, superficial image of musical comedy is something Rubins would like to change. His own songs are thoughtful, even melancholy. "In musicals when there's a choice between a clever rhyme and an honest feeling, most people go for the gimmick," he says. "Ideally, musicals should be more than just tap dancing and legs...