Word: gimmicked
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Within spitting distance of Harvard Square, Barney's serves New York style steaks with New York style prices. The latest gimmick is a 10 per cent surcharge to cover the rise in food prices. On football Saturdays, there are hordes of alums--the type who prefer not to drink from a make-shift tailgate bar. Downstairs at Barney's serves excellent hot sandwiches and beer at more moderate prices...
...annually. As prices drop (one model was selling for only $22 last week), consumers are snapping them up to check cost-per-unit prices at the supermarket, balance checkbooks, figure out tax returns and do their schoolwork. But all work and no play makes even a calculator a dull gimmick, and now the little machines can be used as electronic Merlins...
...suggest that in order to be more competitive--to beat the colleges at their own game, we've got to put more punch back in the boats," Davidson says. "We need a gimmick--motors. That's it-we will put motors on every shell. That oughta please those defense weary fans...
Most Blatant Promotion Gimmick: Warner Brothers proudly announced that The Exorcist had brought two people together. Spinster Doris Davey fainted when she first saw the movie at a Chicago cinema eleven weeks ago, falling into the arms of Theater Manager Larry Watts. The couple were married last week. Still under the spell of The Exorcist, the bride wore the same suit she had collapsed in. Director William Friedkin, perhaps hoping to swell the movie's gross of over $19 million so far, made an appearance as best...
...Killer Bees; Natalie Wood and Robert Wagner in a Love Story with wheelchair called The Affair. There were also obvious borrowings from Hollywood hits-among the recent ones: several mini-Poseidon adventures with oddly assorted casts trapped in runaway trains and stalled elevators and even an elegiac western whose gimmick was readily apparent from the title, Mrs. Sundance...