Word: gimmicked
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...worn over high-heeled boots. Still, there was much to applaud (if not to afford): daytime sportswear that emphasized soft, easy cardigan suits and jackets; fox-trimmed jackets and sweaters to go with classic sporty pleated skirts and big tentlike shelter coats. Gimmickry was no one's gimmick: even flights of fancy-veiled hats, ostrich-feather trims and dyed gold cobra coats-bespoke a hand of cool restraint...
Born on a Georgia farm, Harry J Gray studied journalism at the University of Illinois, won a Bronze Star as an infantry captain in World War II, and then, as advertising manager for a Chicago car dealer, pioneered the gimmick of having the dealer do his own radio commercials. One cold and icy night a decade ago, when Gray was a senior vice president of Litton Industries, he cracked up his motorcycle, fracturing a hip and a leg. Though laid up for eight months, Gray did not miss a day's work. Into a hospital room next...
...afternoon papers, the Evening Sun and Hearst's News American, stood to benefit by printing winning numbers daily. Then the promotion-minded News American, which had a small lead in readership but lagged far behind the Sun in ad linage, came up with a shrewd gimmick. It began running daily lists of 51 "losers," numbers not drawn in the state lottery but for which the News offers cash consolation prizes ranging from $10 to $100. Sundays, the loser of the week gets a $500 jackpot...
Hunt's newest novel, The Berlin Ending, is about a Willy Brandt-like character-Klaus Werber, West German Foreign Minister and notorious "anti-Communist cold warrior," perhaps to be honored with the Nobel Prize and the secretary-generalship of the United Nations. The gimmick: in truth Werber is a Soviet agent...
...weirdest wager is that he can make any cat pick up a soft-drink bottle from the floor and deposit it on a counter. The gimmick: grab the cat by the tail and pull it around the floor. In desperation, the cat will grab with its claws for anything, including a bottle...