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Word: gimmicked (lookup in dictionary) (lookup stats)
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...four actors speak and move in excellent coordination; it's simply that they drive a pretty good idea beyond its limits. Flashing slides of the actors' faces across the stage must have been somebody's favorite gimmick, but it doesn't have any place in the Harvard-Epworth Church, where the click of the projector is clearly audible to the audience. That, together with scratchy, muffled tapes of the actors' voices is enough to make anyone lose his faith in multi-media...

Author: By Phil Patton, | Title: Out of Shape | 3/21/1973 | See Source »

...really only saw half the play--the bottom half). In one of the most dramatic sequences, the two figures which were formerly protraits step out of their frames as live figures (this caused the girl next to me to gasp aloud, and then crumple with embarrassment). Such a gimmick might seem overly stagey or self-consciously dramatic in another kind of play, but here it fits in very well with the whole theme of theatrical pretense...

Author: By Wendy Lesser, | Title: Rex As Rex | 2/22/1973 | See Source »

Bang. Driesell arrived with a splash-a four-column ad in the Washington Post informing four local high school stars that "the University of Maryland needs you." The N.C.A.A. censured the gimmick ("They found it distasteful," Driesell says with distaste), but one of the prospects, Jim O'Brien, currently the team's second highest scorer, found it "pretty original" and signed with Maryland. Driesell's second season with the Terrapins began with another bang-a punch in the mouth administered by a 240-lb. South Carolina player during a full-court brawl. Driesell loudly criticized South Carolina...

Author: /time Magazine | Title: Sport: Hardwood Huckster | 1/22/1973 | See Source »

...elementary rules of land ownership. The government is run by a British Governor General, Kenneth Crook, and there is no apparent friction between him and native-born administrators. Indeed, the latter are eagerly accepting the new businessmen. "Oh, sure, some people say being a tax haven is just a gimmick," says Finance Minister Vassel Johnson, a Caymanian. "But you've got to look at the good side, too. We've got new banks and new buildings and jobs for everyone...

Author: /time Magazine | Title: MONEY: A New Stash For Hot Cash | 1/1/1973 | See Source »

Fans of Cartoonist Charles Schulz will recognize that the center's publicity gimmick is a direct steal from the comic strip Peanuts, in which Good Ol' Charlie Brown's mean, cranky friend Lucy deals out her own brand of caustic counseling from a "lemonade" booth. But Psychiatrist Weininger apparently knows his Freud better than he knows his Schulz; at this time of year, Lucy's fee is not a nickel. Every October, because it is less comfortable to man an open booth in cold weather, she raises her price to seven cents...

Author: /time Magazine | Title: Behavior: Sidewalk Psychiatry | 1/1/1973 | See Source »

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