Word: gimmicked
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Sometimes it became a little too obvious that the candidates made their tours not to elicit votes but as a gimmick for the press. On one stop in a paper factory, McGovern's press following outnumbered the employees by about two to one. Not only were the press overwhelming in number but they were not very subtle. One plump middle-aged woman with a "Re-elect the President" button complimented McGovern on his lovely daughter, telling him. "I can't vote for you. I'm voting for the President because I'm a WASP." One member of the press chortled...
Properly handled, such a gimmick might have launched a spoof of James' involuted style or a parody of Freudian criticism (scholars have wrangled for decades about whether the ghosts of Quint and Jessel are merely figments of the new governess's sexually starved imagination). Director-Producer Michael Winner, however, tries for a pretentious shocker in fancy dress. He serves up a pastiche of sexual sadism, witchcraft (two dolls are burned in chamber pots) and a pair of Quintessential messages: love and hate are synonymous; the dead just hang around wherever they are killed...
...Robert Redford, George Segal, Ron Leibman, Paul Sand). Their task is to lift a gem called the Sahara stone and turn it over to the pompous African diplomat (Moses Gunn) who contracted for the job. They go to a lot of elaborate trouble to break into places. The gimmick is that the stone is never where it is supposed...
...lowest form of wit (a dubious proposition), then it is appropriate that a punning game should have proliferated in Manhattan's art world at this moment of its fortunes. The gimmick, according to the New York Times, was set in motion by Stephen E. Weil, an administrator of the Whitney Museum. It goes like this: pick an artist's name, then make up a question for which it is the answer. Weil's examples...
...Japanese have dreamed up a way to make it stop a car. Troubled by the steady increase in the number of drunken Japanese drivers and the traffic deaths they cause (1,200 last year), a Honda Motor Co. Ltd. engineer named Kazutaka Monden has developed a puritanical gimmick called the Sniffer that shuts off a car's engine when it detects alcoholic breath...