Word: gimmicked
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Well, not that I want to break a mother's heart, but problem is it doesn't really work. The Polinsky brothers' two-man theater is really nothing more than a fancy gimmick. Real theatrical challenges are either not perceived or else simply ignored in an effort to arrive at a simple-minded kind of two-bit bravura...
...like to say that the smiling-face gimmick that is sweeping the country [Aug. 30] is hardly new. Teachers in primary grades have been using the Smilie, quickly drawn on papers, to show young students that their work is correct and neat. It encourages the little ones as well as being...
...years, Smokey the Bear has been a uniquely successful advertising gimmick to remind Americans about the dangers of forest fires. Now the Federal Government wants to spread the word about environmental pollution, but it is caught up in a bureaucratic battle over what cartoon character should embody the cause...
Mystery writers get an undeserved dividend from critical custom, which forbids reviewers to reveal the plot or the gimmick to readers even if it is threadbare or an insult to ordinary intelligence...
Since a splendid gimmick is about all there is to The Walter Syndrome, there is little to say about the book beyond the fact that the ploy is notably audacious and that it works. The time is the late Depression era. The place, of all places, is the classified-ad department of a New York daily, and the prime instrument for working evil is the telephone. Neely's notion of atmosphere is to cram his pages with nostalgic nouns from the '30s-the Manhattan Room, Vincent Lopez, Ozzie Nelson and Harriet Milliard. However, the Jack the Ripper-style...