Word: gimmicked
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Channel swimming makes no special splash these days, so Australia's Linda McGill, 21, showed up in France with a new gimmick. A free-spirited Olympic swimmer who was banned from competition after riding a bike into the Japanese Imperial moat, Linda announced that she would tame the Channel clad only in goggles and bear grease. When the Channel Swimming Association frosted the idea, Linda added a red one-piecer to her attire and plunged in. She lost her goggles three-quarters of the way to England, then stumbled on the rocks at the finish and badly gashed herself...
...doesn't mold an actor but makes him discover simple things he has never really considered or important things he has forgotten." Jean-Paul Belmondo prefers to forget Strasberg. He attended one class, stayed ten minutes, and then stalked out, sniffing: "I'm not for that gimmick. For some, it may be useful, but I don't need...
...radio, ya gotta mind your gimmick. Last month WFBM, Indianapolis' "Fun in Radio" station, got bored with giving away cows and staging scavenger hunts. So it declared a 50 bounty on every mosquito brought in to the studios by listeners. The station figured that the promotion would cost only about...
...business puts on special promotions for the singles. There is the beach or travel party club-a solution to traveling alone-such as the Club Mediterranee, which has built a 500,000-member clientele in Europe and is successfully offering equal opportunities to Americans. The Mediterranee's basic gimmick for togetherness is that you always sit at a table for eight-but you can change tables for any meal. This spring Hilton Hotels launched a special tour to Puerto Rico aimed at the singles market: "What can you expect for $133 on your Hilton Swingles Week in San Juan...
...stage trick of Before and After into a dull science. We see a fresh-air mountain town transformed into a germ-crazy health spa. We watch a number of perfectly sound people subject themselves to two minutes of Dr.Knock's patter and turn into stretcher cases. But the one gimmick is pursued with such lethal, plodding logic that it nearly kills the play...