Word: gimmicked
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...have one's book banned in Boston used to be the peak of a writer's career. No sales gimmick, advertising campaign, or TV spot could promote a book as rapidly as a Boston...
...which delighted in chronicling all her visits to shops and operas. Papa Podgorny looks disconcertingly like Nikita Khrushchev, but Natasha, wearing sometimes dowdy Russian fashions and no makeup, had such a fresh nonpolitical charm for the Austrians that one government official observed: "She's the best public relations gimmick the Russians have...
Western-Style Competition. While op erating on the principle that the more unfit a story may be to print the better it will sell, the new Yugoslav papers are indulging in full-scale competition-Western-capitalist style. They sponsor every imaginable promotion gimmick from beauty contests to lotteries. They take unprecedented liberties with the party speeches and production figures that are the standard fare of most Communist journals, and the space they save is larded with crime, sex and show business. Every clay, Vecernje Novosti devotes its center spread to busty beauties, and often adds a disingenuous caption: "What...
Into Business. The TV series, breathless with jump cuts, stop action, asides, speedups, titles, slow motion, and every other photographic gimmick that the Beatles people ever thought of, is doing well enough to be assured of a good run. Bright, unaffected and zany, it romps around haunted houses and toy factories with no intention of making things all add up. The boys more or less sing two or three songs per show, while the camera follows them in surrealistic pandemonium aboard everything from unicycles to epicycles. The show ranks 53rd in the Nielsens, but it has 32% of the audience...
...first week of the President's 17-day, six-nation swing through Asia, he seized every opportunity to talk seriously to his audiences abroad and back home as well. He emphasized that his trip, far from being an electioneering gimmick, was undertaken with the compelling purpose of redefining America's role in the Pacific while encouraging Asia's emerging nations toward a new spirit of regional unity and cooperation. Whether or not they can succeed, Johnson repeatedly made clear, is a question that cannot even be asked until the war is ended. Yet at the very beginning...