Word: gimmicked
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...Mind Benders. "PERVERTED! SOULLESS! A LOVE AFFAIR DESTROYED BY AN EXPERIMENT SO TERRIFYING IT DEFIES HUMANITY!" Sound bloody awful? It is. And that's a shame, because it needn't have been. The plot of this British thriller has a built-in beaut of a scientific gimmick: a visual recapitulation of some eerie experiments in "sensory deprivation" conducted recently in Britain and the U.S. Object of the experiments: to find out what happens to people who for long periods forgo the use of their senses (sight, hearing, touch, taste, smell, weight and direction...
...Just a Gimmick? After a NATO session in Paris and conferences in London attended by Rusk. Defense Secretary McNamara and other top policymakers, the U.S. announced that it would present next month's NATO meeting in Ottawa with detailed plans for a nuclear command and planning structure to integrate the new inter-allied force. It would include Britain's V-bombers and, in 1968, its Polaris fleet, as well as three Polaris submarines that the U.S. has committed to NATO, and other Allied aircraft and missiles...
...Governors veto it, the present legislature recently overrode Governor Robert Smylie's veto. But Smylie contends that the law violates the state constitution, so far has refused to appoint a racing commission to get things going. Some states are eying the potentially huge take of another gambling gimmick: the lottery. Among them are Maine, New Hampshire, Vermont and California. Most legislatures reject the notion as somehow more evil than betting on horses and dogs. They perhaps forget that all 13 U.S. colonies held lotteries that supported George Washington's Continental army, helped finance such educational institutions as Yale...
...process that throws some color onto the screens of black-and-white TV sets was tried out in Atlanta, Toledo and Detroit, with further tests planned for Cincinnati and Milwaukee this week. Called Telcon, the gimmick was developed in Austria and licensed to a Toledo company. It works on the same mysterious principle that causes the eye to see color if a black-and-white top is spun. It is not an attempt to compete with regular color TV, since it produces only a few colored lines that have no relationship to the color of the images on the screen...
Donald Lyons (the General), whom many will remember as Agamemnon in the Ajax a few years back, is consistently entertaining. He may push a trifle too hard in places, but The Balcony needs the kind of heavy caricature that Lyons does so well. Without it, only the gimmick remains...