Word: gimmicked
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Every few years, a fashion gimmick sweeps locustlike out of Paris onto the fields of fad. After the "sack look" and the "trapeze line" came the craze for "culottes"-dress-length pants divided in front by a wide pleat and designed to look like skirts. This year, as the release last week of the first photographs of the Paris fall collections showed, the day of the gimmick has come again. Sequel to the culotte: skirts divided in front by a wide pleat and designed to look like pants...
While the culotte, regular or reverse, may make news in Paris, U.S. women have a head start on the gimmick. American Designer Norman Norell popularized it in the U.S. in the late...
...latest gimmick in the travel business is one of the oldest in merchandising -the mail order catalogue. Available to Montgomery Ward & Co. customers this summer are 500,000 copies of a 66-page, full-color catalogue offering 775 trips-claimed to be the first of its kind in the travel industry. Sears, Roebuck & Co. is offering 18 pages of the magic of far places right along with the band saws and overalls in its current catalogue...
...they are dimly intelligent, although their minds do not work like those of Homo sapiens. In addition to the simple tools and religion that archaeology dictates, Golding gives them a rude telepathic sense-although he deals with this so restrainedly that it never seems a science-fiction gimmick...
...told, everybody had a dandy time dancing, sipping drinks, watching Harry Belafonte do the twist, and wondering what the stock market would do next.* But, as it does at many Bobby-and-Ethel parties, the 40-ft. by 16-ft. swimming pool took over. As a kind of gimmick, Ethel had thrown a 2-ft.-wide bridge across the width of the pool. Upon it, smack in the middle, were a table and two chairs. At one moment, Ethel was sitting there with John Glenn. Then Glenn was sitting there alone-while Ethel was floundering about in the water, bright...