Word: gimmicked
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...Gimmick." Of all the funny-paper freedom fighters, none is more dogged than Harold L. Gray's 38-year-old Orphan Annie, a mop-haired moppet who has empty circles for eyes* and a bald, dinner-jacketed billionaire for a foster father. Last month, Annie and her Daddy Warbucks were holed up on a tropical island somewhere just off the map. Suddenly "enemy" planes appeared, carrying H-bombs. But Daddy and his pals were forearmed. Using what he calls his "ray gimmick," Daddy exploded the H-bombs prematurely, atomizing the attackers...
...week. When he holds a press conference, his commanding general personally issues the invitations. But Uelses is a controversial champion. "I'm antagonistic as hell,'' snorted ex-Record Holder Bragg last week. "Uelses isn't a great vaulter. All he did was perfect a gimmick." Bragg's complaint: Uelses uses a feather-light (5 Ibs.) flexible fiber-glass pole that-says Bragg -acts like a slingshot, catapulting the vaulter to heights he could not otherwise reach. (Countered Uelses: "Let Bragg do the talking. I'll do the vaulting.") An official of the International Amateur...
...Redemptorist Fathers: a stuffed anaconda from the jungles of Brazil, where the congregation operates missions. "It's a great crowd-stopper," explained Father John Morton, who takes the 20-ft. serpent with him on his cross-country pursuits of vocations. "Everybody has a gimmick. This is mine...
Many people are hesitant when Kolouch first suggests hypnosis, and he does not press the idea. But by the second interview, most of them come around to accepting it, and the surgeon immediately sets about hypnotizing them. His attention-holding gimmick is a piece of gem quartz that the patient holds suspended from a chain. Dr. Kolouch arranges signals that will get the patient into a hypnotic trance promptly when needed in the future. He then assures the patient that he will feel nothing during the operation, that he will awake from the anesthesia with only minimum discomfort, and that...
Such competition has spawned a group of promoters who specialize in organizing balls for a fee (some $14 million of the $45 million raised by charity balls last year went for "operating expenses"). Each has his own gimmick, and is cattily critical of his competitors. For the New York Times's Nan Robertson, one promoter ticked off one colleague's: "He plays the Russian bit. He always has somebody doing the squat dance or auctioning off a painting by a 90-year-old grand duchess." Struck by sudden inspiration, one promoter saved a recent ball (for Society Girl...