Word: gimmicked
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...Stalin was the loser on his investment of ?88 million sterling. But Stalin got a great hunk of Spain's gold reserve, and-in addition to the preparation for future political maneuvers-Stalin achieved his greatest triumphs of Communist propaganda, doublethink in action. "War for Peace" was his gimmick. It was not in vain that George Orwell fought in Spain. He served with the POUM, a Trotskyite outfit marked for liquidation, was wounded in battle-and thus lived to write 1984, in which "War Is Peace...
...longer has this special sales gimmick, however: The Grove Press has published Cancer in its unexpurgated entirety, 371 pages selling...
Lebrun has little use for those obsessed by technique, or for those who endlessly dissect the old masters to find some secret gimmick. "The secret of Titian," says he, "is that he was Titian." In his drawings, Lebrun aims first for speed, in order to get his whole vision down before it shreds apart in his mind. He starts with black, white and grey, which he regards as the colors of memory. When the first sketch is finished, it can be reworked indefinitely. Gradually the work takes on depth, as if it had been built up layer upon layer...
With instant coffee and instant soup going down so well, the U.S.'s go-getting banks have been experimenting with a new gimmick: instant interest. Last week, California's banks became the first to introduce instant interest on a state-wide basis. Following the lead of individual banks in New York and other cities around the U.S., the Bank of America and other California branch banking giants announced that they too would begin to compute interest on savings accounts from the day of each deposit instead of only at specific times...
...letter to India's Prime Minister Nehru. Nikita Khrushchev announced that the Soviet government was "prepared, together with other states friendly toward the Republic of the Congo," to supply Gizenga with aid, assistance and help to restore "order, unity, law and integrity" to the Congo. As a gimmick to appeal to African sentiment, Khrushchev proposed that the U.N. force should be replaced by an all-African commission, comprising nations with troops currently in the Congo, that would work with Gizenga to "terminate foreign interference" and "oust the aggressors...