Word: gimmicked
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...entirely free ride. In the late 1970s a number of confectionary company CEOs got together to try to figure out how to get a piece of the chocolate pie. Their equal opportunity marketing gimmick was to come up with "White Day" on March 14th, where the men are obliged to reciprocate for their Valentine's gifts by purchasing candies and cookies. Easy enough? Well, maybe not. Expectations have grown since the 70s. According the polls, what women expect on White Day, in order of preference, are jewelry, watches, and handbags. Van cleef & Arpels, Cartier and Louis Vuitton are not complaining...
...Much more than a gimmick designed to trick the eye into believing objects are being hurled at it, NBA 3D HD is meant to create the depth and clarity of picture to produce the sensation of being in the arena. "We're not just going to run after you and freak you out," says NBA Vice President of Engineering Michael Rokosa. "Although there could be instances where a ball comes straight back at the camera, and it's going to feel like it's coming...
...real to me,” he said. “I have conversations with them. I’ve been talking to them for 15 years.” Responding to a New York Times book review that labeled his 50-percent plan a “gimmick,” he told the audience, “The Baileys are skeptical of politics. They want to believe. They want something concrete.” He added that whereas the Republicans were able to solidify their national platform in 2004 around “eight words?...
...asking myself 'What are we doing here? Isn't this effete, precious, egotistical?' But then I see these guys like Quique [Dacosta], [Joan] Roca, and Adri?, and they're so knowledgeable and passionate and energized," Barber says. "I can't decide: Where's the brilliance, and where's the gimmick...
...carb. High fiber. No sugar. Reduced fat. Points. Exchanges. "Everything that you can think of has been done," says Marion Nestle, a nutrition professor at New York University and the author of What to Eat. "It's hard to think of some new gimmick in dieting." Have no fear. Each year as the New Year's resolution season draws near, the publishing industry dreams up novel weight-loss schemes to entice the ever plumper U.S. population, nearly two-thirds of which is overweight. The new crop of diet books recommends everything from treating meals as mood medicine to eating dinner...