Word: gimmicked
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...Communist propoganda at the first meeting was subtle but apparent. The Soviet entry was timed to coincide with the height of the peace chants, and they used the most prominent parade gimmick, a large sweeping frame ending in a golden sputnik. In contrast, the only association with American science was not peace, but the Japanese signboards of "No More Hiroshimas...
...pretty girl. The show has all the aroma of an hour-and-a-quarter commercial. In fact, that is precisely what it is. But by the time it finishes its 48-day, eight-city, coast-to-coast tour next month, Buick '60, Buick's slick, sales-gimmick musical, will have run up a road record that few Broadway hits can approach: almost every performance a hot-ticket, S.R.O. sellout...
...blood of Genghis Khan and Attila the Hun, is the more likely aggressor, could cut a dreadful swath through the tentacles, feathers and eyestalks of the galaxy's gentle people. But the best story in Across the Sea of Stars uses the solar system's most venerable gimmick, the time machine. A crew of paleontologists is digging out the 50-million-year-old tracks of a carnivorous dinosaur. The leader jeeps off to visit a nearby physicist, leaving his crew to work on. As they dig deeper, the dinosaur tracks deepen as if the beast had been running...
...action aimed at forestalling any Faubus troublemaking. But Faubus still had a couple of stunts up his sleeve. He called two members of the city government's board, blandly proposed that they write him a letter requesting state police to help preserve peace on school-opening day. The gimmick: Faubus could use the letter as evidence of an "emergency," lock the schools under his gubernatorial police powers. But Little Rock's city fathers knew better than write Faubus anything, calmly put their faith in Police Chief Gene Smith, a hulking (6 ft. 2½ in., 213 Ibs.), steel...
Enrico Caruso and the phonograph drove the parlor tenor to the bathtub. Now Columbia Records' Mitch Miller is trying to lure him out from behind his shower curtain. Miller, a now inaudible oboist who is nonplaying captain of Columbia's pop musicians, worked up a gimmick just corny enough to click: a chorus of 28 men singing simple, slow arrangements of the old, golden songs, and an album-jacket invitation to listeners to join in the schmalz...