Word: gimmicked
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Next day the President took over the offensive. He told his news conference that the U.S.S.R.'s move was "just a side issue. I think it is a gimmick, and I don't think it is to be taken seriously." And soon overseas reports showed that, from Canada to France to Japan, there was much more suspicion and skepticism about the Kremlin's intentions than had been expected (see FOREIGN NEWS). The Christian Science Monitor summed up its own samplings thus: "People aren't fools. We believe that the Kremlin has underestimated the intelligence of today...
Cinema's latest gimmick for bigger entertainment spreads itself on the world's largest indoor screen, and once again fails to prove that bigger movies make better movies. The new film process, tagged "Cinemiracle" by its sponsors, National Theaters Inc., has a field of vision (146° wide, 55° high) almost equal to that of the human eye (160°-60°) and, at the renovated Roxy Theater in Manhattan this week, got tucked in on a canvas 100 ft. long, 40 ft. high. Like Cinerama, Cinemiracle is shot through three cameras, translated through three projectors...
...more novel Menderes gimmick is an agency to control all newspaper and magazine advertising. Advertisers must place their ads with the agency, and Minister of State Emin Kalafat allocates them to whatever publication he chooses. So far, the agency has not worked too well: some advertisers are insisting on having their ads placed in the publications of their own choice. But if Turkey's publishers had any doubts about the power of the government's new club, they had only to consider the case of 33-year-old Metin Toker. Last year Toker spent seven months in jail...
Bernbach stressed a simple but striking idea, a specific selling point that got across a message without a lot of talk. He disdained the use of gimmicks to lure readers. Said he: "A picture of a man standing on his head would get attention, but the reader would feel tricked by the gimmick-unless, of course, we were trying to sell a gadget to keep change in his pocket." He got a reputation for being an adman's adman, for putting small accounts on a level with big ones. He made an obscure New York bread...
Dangers in Defense. No. 876's unarmed atomic bomb nonetheless went off thunderously around the world, and nowhere more so than in London, where Socialists, pacifists and many Fleet Street editors latched on to a new gimmick for their campaign against U.S. Air Force nuclear patrols over Britain (see FOREIGN