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Word: gimmicked (lookup in dictionary) (lookup stats)
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...better scenes with life and laughs, and Playwright Locke has a knack for bright broad lines. But bad hobbles after good, and crude latches onto clever in a shamelessly oversolicitous, never-change-the-subject exploitation of the girl-who-cries-wolf theme. Fair Game not only tosses in every gimmick, it usually tosses it in twice. And it not only spells out every word, it has a resolutely meager vocabulary...

Author: /time Magazine | Title: The Theater: New Plays in Manhattan, Nov. 11, 1957 | 11/11/1957 | See Source »

...That's bad," I said brightly. "Businesses die with no new gimmick." He eyed me uncomfortably. Bankruptcy was decidedly not the most prized topic of conversation. A man strolled up, and George applied himself furiously to a deep mahogany finish. "He's a steady," George whispered...

Author: NO WRITER ATTRIBUTED | Title: On the Sidewalk | 11/5/1957 | See Source »

...There was another gimmick that was just as clear: somehow, there were almost no Red soldiers in all of Moscow during the festival. During my 19 days I saw only two guns, and only a handful of men in uniform. It became common scuttlebutt among the young delegates that all soldiers had been shipped out of town for the length of our stay...

Author: By Philip M. Boffey, | Title: Grad Addressed Crowds in Red Square | 9/23/1957 | See Source »

...better ways of going beyond his $17-a-month Government check for partial (10%) service disability. With his brothers Henry and Max he founded the Ex-G.I. Plastics Co., and soon they were going beyond at the startlingly successful rate of about $18,000 gross a week. Gimmick: the Krams crammed cheap plastic crucifixes into envelopes with letters asking $1 aid for a partially disabled vet, mailed them by the hundreds of thousands to Catholic-sounding names culled from phone books...

Author: /time Magazine | Title: Religion: Charity at Home | 9/23/1957 | See Source »

Back home the misguided tour stirred up most editorialists and most vocal politicos. "They have played into the hands of the Kremlin propagandists," said Minnesota's Democratic Senator Hubert Humphrey. "They have fallen for a come-on gimmick," added Montana's Democratic Senator Mike Mansfield. "My remedy," Vermont's liberal Republican Senator George D. Aiken summed up, "would be a good spanking for every one of them...

Author: /time Magazine | Title: AMERICANS ABROAD: The Mis-Guided Tour | 8/26/1957 | See Source »

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