Word: gimmicked
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...role as a pop-culture arbiter and other phrases I remembered from the Matthew Barney exhibit. I didn't mention my real plan: to see if I could get ridiculous garbage on TV. Jackson liked the idea so much that Trio made the My Trio concept a quarterly gimmick, with Quentin Tarantino taking over in the fall. Tarantino got top billing on the press release...
...Lyon?winning the French-league title with both teams?and with England's West Ham United and, most recently, Manchester City (on loan from Lyon). Fo?'s death stoked criticism that crowded football schedules are becoming dangerously taxing for players and renewed criticism of the Confederations Cup as a gimmick to generate income for the F?d?ration Internationale de Football Association between World Cup competitions...
Some add-ons are perhaps a tad over the top. Felicidade has a pleather Groove Bag available on drbott.com that turns a specially designed tote into an iPod-powered boom box. And Griffin developed a prototype infrared gimmick that allows the iPod to double as a TV remote control--but Apple refused to let Griffin access its top-secret operating system for this purpose. Let's hope Steve Jobs adopts the attitude of my girlfriend, whose motto is "Don't agonize; accessorize...
...version of "American Idol," which Fox put on its fall schedule even though its summer run hasn't even premiered yet. It depends on Fox finding a way to recreate the success of "Joe Millionaire" (Mondays at 8 E.T. next fall), even though we all now know the original gimmick. (Berman said the network has a "secret plan," a la Nixon with Vietnam, to add a new twist...
...print ad campaigns later in the year. Disposable razors account for about 70% of the wet-shave market in volume terms, but only 30% of the value. Hence the need to milk more money out of disposable razor users. No one knows if the three-blade gimmick will work, or whether the competition will be as fierce as in the mid-1970s, when Bic first introduced disposables, sparking a huge catch-up effort by Gillette and some bitter lawsuits. But Bruno Bich, Bic's chairman and chief executive, promises: "It's going to be a good fight." Round 1 will...