Word: gimmicked
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...hard-core. (The issue also included a Brendan Gill essay, in which the New Yorker theater critic proposed the superiority of fellation to cunnilingus as a visual trope in porn films.) "Deep Throat," which had opened the previous summer, was the "Immoral Mr. Teas" of hard-core: a gimmick comedy photographed in cheery primary colors and rendered harmless (and popular) by the amiable mugging of star Harry Reems, the Groucho of sex films...
...with $17 billion in revenues, as Halliburton reported in 1998. But scandals over what counts as sales took Xerox down a peg over the last year and have caught up with drug companies Merck and Bristol-Meyers Squibb. The Judicial Watch lawsuit alleges that Halliburton used the revenue-enhancement gimmick to ward off investor scrutiny as the company's financials deteriorated when the oil industry retrenched. Revenues fell anyway, to $12 billion by 2000, Cheney's last year in command...
...responsibility are as understated as the expenses in WorldCom's financial statements, the flashpoint for new worries of widespread accounting abuse. WorldCom said that an internal review uncovered huge hidden expenses--mostly line charges that it pays to other telecom carriers--that were characterized as capital investments, a gimmick that boosted its profits...
...What seems clear is that Mahathir's resignation is no publicity gambit to shore up support. Even his detractors acknowledge that. "It's definitely not a put-on job or a political gimmick," says oppositionist Lim Kit Siang. (Though Mahathir had multiple-bypass surgery a decade ago, his health is robust for a 76-year-old.) But neither, it seems, does he wish to go because he feels he has accomplished enough and that it's time for younger leaders to take over?as Lee Kuan Yew believed. Mahathir modernized the economy, enabled Malaysia to gain international respect, and gave...
...three-star Harbour Plaza North Point hotel in Hong Kong, every solo guest is greeted this way?a swimmingly successful gimmick launched in March 2000 to generate word of mouth for the newly opened hotel. "We looked at the rooms and thought, 'Let's put some life into them,'" says general manager Dean Schreiber. "We were going to try it with a bird, but that just didn't fly." Even though the hotel doesn't advertise its fish, the in-house quirk has generated waves. Return guests are asking for fish even when they don't check in alone...