Word: gimmicked
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...against Bush in 2004. "He's not serious about it, and the Congress doesn't have any money." Bush tried once again last week to put forward a plan to sanction private drug-discount cards for seniors, but drugstores are fighting it, and most experts say it's a gimmick that would mean only 10% to 13% in savings...
...Schorr and his revealing photos of awkward adolescents, make no distinction between creating work for its own sake and trying to vend clothes. Others, such as Banu Cennetoglu and his dimension-defying landscapes, seem to be sticking in the models as an afterthought to their previous works. So the gimmick both works and it doesn’t: we indeed get to see a very rare sight, how commisioned and non-commissioned art from the same artist differ—but it’s impossible to make any sweeping conclusions because these photos are created with such individual style...
...didn’t help Enron that the outsiders were actually insiders; former Chief Financial Officer Andrew S. Fastow allegedly made millions from these partnerships. But the bigger problem was in the accounting gimmick itself. If Enron stock went up more than the bad investments went down, the shell companies could cover the loss and the trick would work. But if both the investments and Enron’s stock price went south, the shells would run out of money—and Enron could either try to bail them out with more stock or admit to its shareholders that...
...receives are no longer just from kids in cyberspace. The band was recently nominated for three Grammys, including Best New Artist. But the critics have not yet been won over. Part of the problem is a broader perception that rap-metal fusion is still a bit of a gimmick, a crass way to cash in on two markets. While considering its own devotion to both genres beyond reproach, Linkin Park concedes that some of its fellow hybridists may not be so purely motivated. On a track called Step Up, Shinoda raps, "Rapping over rock doesn't make you a pioneer...
...build a comedy out of shoulder pads alone. '70s also began life as a gimmick looking for a sitcom; what kept it fresh were its characters, especially Topher Grace's naive, deadpan Eric Forman and his tough love, frequently laid-off dad Red (Kurtwood Smith). '80s is full of unlikable stereotypes who were already well-parodied cliches two decades ago. There's Roger, the materialistic go-getter (Eddie Shin); there's Tuesday, a snarly punk with a spiked hairdo (Chyler Leigh) who delivers lines--"So I'm punk. Deal with it"--that an actual punk would sooner safety...