Word: gimmicked
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Surnow did bring it up again, and finally the two (who teamed up for USA's La Femme Nikita) worked backward to write a story that would justify the gimmick. Starting at midnight, counterterrorist agent Jack Bauer (Kiefer Sutherland) has 24 hours to foil an attempt to assassinate Senator David Palmer (Dennis Haysbert), who is about to become the first major African-American nominee for President. People in Bauer's agency may be in on the hit, so he can't trust anyone. Oh, and his teenage daughter (Elisha Cuthbert) is AWOL in a van with two skeevy-seeming young...
Indeed, Shallow Hal is very nearly groundbreaking in its ability to simultaneously infuriate and sadden audiences critical of its offensive, unfunny plot gimmick. From early in his life, Shallow Hal (Jack Black) has been the mindless embodiment of all things misogynistic. He and revolting pal Mauricio, another caricature of male chauvinism played by the easily dislikable Jason Alexander, objectify and harass each woman unfortunate enough to cross their path...
...audio special effects and lyrics that evoke occult fantastical nightmares, Jackson’s past hits will hardly feel “Threatened.” This is no “Thriller,” merely filler that will be better remembered for its interesting voice-over gimmick than by its largely uninteresting music...
...gulps, Zhang sets his camera firmly on the ground. In one kitsch-glorious shot (there are many in the film), the stewardesses stride across the tarmac as the pilots proudly await. We get close-up head shots and slow-mo: a collective cut-and-paste of every MTV-Bruckheimer gimmick served up in a few flickering seconds...
This version is actually a remake of William Castle’s more satisfying 1960 film of the same title. The older film had an interesting gimmick: Theater patrons were given “ghost viewer” goggles that enabled them to see (or not see) the spirits. Sadly, the remake reserves such highly useful goggles for the on-screen characters, thus forcing the audience to see every last bit of this forgettable film...