Word: gimmicked
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...gimmick. All evangelists are essentially marketers, but there is an ebullient post-war nerviness to Bright's Four Spiritual Laws, which boil the Gospel down to 45 words. ("God loves you and offers a wonderful plan for your life./Man is sinful and separated from God, thus cannot know and experience God's love and plan./Jesus Christ is God's only provision for man's sin./We must individually receive Jesus as Savior and Lord.") Armed with this "spiritual pitch," CCC recruits could not only consolidate their faith but purvey it one-on-one like Amway. Once converted, more...
...Like a modern Israelite tribe, the team leads a rootless, marginal life - eating at Joe's restaurant, but in the back, and sleeping on the bus. They survive on their faith in baseball. After several bad breaks, Noah gets persuaded to try a gimmick. They put a ringer from the Negro League in a costume and introduce him as the Golem of Jewish legend. Fishkin, the team's pinch-hitter, explains the legend: "a golem is a creature that man creates to be a companion, a protector or a servant. But only God can grant a creature a soul...
...brutal b) if Puffy says it's raining, it's raining c) sweeping the sand in front of him was too demeaning d) even stalkers need a gimmick e) court orders prevent Puffy from holding...
...Fong-Torres writes of Clark: "he had the kind of impact on pop radio in the late '50s that MTV would in the early '80s." Clark gave hundreds of rock stars their national TV debut. He played rock, ballads and gimmick tunes, like Tommy Facenda's "High School U.S.A.," which had at least 28 different regional versions, each with a few dozen school names. Clark made records and, by not playing them, broke them. To get him to play their songs, singers made new versions of their 45s: George Hamilton IV turned "A Rose and a Baby Ruth" (covered, much...
...Last Five Years, having its premiere at Chicago's Northlight Theater, composer-lyricist Jason Robert Brown manages something just as hard; he turns a modest, 80-minute, two-character musical into a richly satisfying emotional journey. It starts with a narrative gimmick. A man and woman tell the story, in alternating musical numbers, of their five-year relationship. She tells it backward in time; he tells it forward. She begins at the rueful end of a marriage and moves toward the love-struck beginning. He opens as a giddy guy going on a date and winds up the betrayer...