Word: gimmicked
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...well, that I feel - exactly the same way. Yes, it will be very, very sweet when my oldest boy chirps, "Happy Father's Day, Daddy," and it may also be pleasant if my wife gives me a new shirt, but I still think Father's Day is a cheesy gimmick, mainly designed to get folks to part with their hard-earned dollars for dear...
...billion of estimated corporate taxes from Sept. 15 to Oct. 1 this year. Why? By pushing the collection into the next fiscal year, the bill makes this year's immediate relief look larger. "Republicans had to make sure it looked less dangerous by packing it with every kind of gimmick and sleight of hand I have ever seen," fumes Rangel...
...first day they opened, Corcoran said, the store had only $67. But the gimmick they had devised proved successful and the business attracted national media attention and grew quickly, he said...
...first day, a siren blew, confetti and streamers fell and they were all given gift certificates for a spa getaway, as a prize for being the lucky cast to star in the 1,000th "Law & Order" franchise show. Surprisingly, it looks like, um, a "Law & Order" show. The gimmick here: you see the crime being perpetrated at the outset, from the criminal's perspective. A voice-over promised the audience, "You get the chance to solve the crime before they do." I don't quite get how that works, since you actually already know who committed the crime...
...even an actor. The experience is instead like trying to review an actual human being who, after more than 300 years of hiding behind a colossal myth, has quietly and unassumingly stepped out to tell his story: Hamlet the man—not the character, the icon or the gimmick. The glory of Beale’s presentation lies not in a powerful interpretation or a transcendent ingenuity; it lies in a deeply affecting humility. Beale’s Hamlet speaks like a man who has heard his own words repeated the world over a thousand different ways...