Word: gimmicked
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...winner of the Olivier Award for best comedy of last year, has arrived in New York with its production virtually unchanged. That includes, most crucially, Campion and Hill in the leading--and only--roles. They play two locals working on the film as extras, as well as (a gimmick born of economic necessity when the play was first staged in Belfast) every other character, from the diva-like Hollywood star and harried assistant director to an assortment of townspeople, like the boozy old codger who's the last surviving extra from John Wayne's The Quiet...
...Theater vets Brian Murray and Marian Seldes, as the older couple, are fine stage performers, and their antics may be enough to convince some people they've had an actual evening of theater. But Albee throws in gimmick after desperate gimmick. The young couple run across the stage naked. The older pair break into incongruous vaudeville routines. At the start of Act II, Murray chides the audience for coming in late and replays the last five minutes of Act I. (It's no better the second time.) He even mimics a female theatergoer complaining that the line for the ladies...
...seems as if every six months there's a new crop of diet books peddling a new weight-loss gimmick. The latest are the so-called Pleistocene diets that exhort us to eat as a caveman (or woman) did in order to live a long and healthy life. The idea is that humans didn't evolve on French fries and ice cream. Instead, survival during our formative years was fueled by eating more meat, which allowed our early ancestors' brains to get bigger than those of other primates. So forget the pasta, and load up on roast beef, these books...
...like the Crocodile Hunter. Likewise, Bobby Flay and Mario Batali have taken their chef stars on the road in their own travel series. As Tsai puts it, "The network wanted to get us out of the kitchen." The few remaining hard-core cooking shows succeed because they have a gimmick, like Sara Moulton's stump-the-chef call-in show Cooking Live. "If I were doing a straight cooking show," says Moulton, "I don't think I'd still...
...number are the parents who have made it through their toddler's years on just one copy of Carle's The Very Hungry Caterpillar. Dream Snow has similar ingredients: a simple story, lively collage-like illustrations and a fun gimmick for little hands: the animals are hidden under a blanket of snow that can be lifted off. And at the end of the book is a wee Christmassy surprise, just enough to be cute rather than cloying...