Word: gimmicked
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...named. "A video game is all about adrenaline, and the easiest way to trigger adrenaline is to make someone think they're going to die," he explained. One of the tricks of the trade is to concentrate on the "blink rate." It's an old Madison Avenue ad-agency gimmick, he said. "People stop blinking if an ad has their attention. Same here--if you're into a game, your pupils dilate and your blink rate slows down." The body and brain become fully involved--so much so that dopamine, a neurotransmitter that some believe is the master molecule...
...celebrating "Millie's" birthday. Instead of looking forward to a Big Bird cake and Bozo the Clown, each birthday will be a painful reminder that the child was conceived not in an act of love or in the heat of the moment, but as part of a world-wide gimmick and the parents' pathetic efforts to make their mark in the history books...
...bill." That same year, Flynt declared he had tapes depicting members of Congress and President Reagan in sexual acts but was unable to produce the evidence. Today's "Flynt Report' is probably just another example of Flynt's explanation for the DeLorean scam: "Yes, this is a publicity gimmick, and I thank God you all fell...
...induces manufacturers to improve conditions themselves. Would such threats be effective? Who are the responsible manufacturers out there who operate safe and humane workplaces, to whom we could switch our business? Most licensees already have codes of responsible conduct. Are they effective or just a public relations gimmick? How patient should we be in awaiting improvement? How quick should we be to terminate contracts with licensees who want to do the right thing but need time and encouragement to bring about meaningful change...
...especially minorities. Why is Harvard sinking $4 million into a pretty, new tower atop Sanders Theatre while the students smiling and dancing for admissions brochures inside plea for a student center? It is as though the University is using student groups to authenticate Harvard's "diversity" (its latest marketing gimmick), while ignoring all of serious needs of students...