Word: gimmicked
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...especially minorities. Why is Harvard sinking $4 million into a pretty, new tower atop Sanders Theatre while the students smiling and dancing for admissions brochures inside plea for a student center? It is as though the University is using student groups to authenticate Harvard's "diversity" (its latest marketing gimmick), while ignoring all of serious needs of students...
Noam Weinstein '99 opened the night with a diverse collage of six original songs. An unremarkable-looking college kid on his soapbox in a T-shirt and sneakers--no rage, no angst, no gimmick--Weinstein had nothing to sell him but a voice and a talent. But once he started, he transported the audience in the packed cafe to another musical plateau where his expansive skill and solid music flooded...
...Arthur Schnitzler's once scandalous play in which 10 characters engage in a daisy chain of sexual encounters. Hare updates the play in predictable ways--the soldier becomes a taxi driver; the "young miss" a miniskirted model--and has all the parts played by the two stars. The casting gimmick, along with the chicly impersonal production (a semiabstract set framed in neon), makes the vignettes seem more facile and obvious: Schnitzler's acid portrayal of sex as the great leveler on a climb up the social ladder now looks more like Love, American Style...
...adult can get in free. Another factor keeping kids away, of course, is high ticket prices. Since its opening, Rent has set aside a block of up-front seats for $20, available only on the day of the performance; most other youth-oriented shows have copied this successful gimmick...
...songs from the soundtracks of great John Hughes movies (for those not in the know, they are Sixteen Candles, The Breakfast Club, Weird Science, Pretty in Pink, Ferris Bueller's Day Off--whew), and other defining '80s teen movies like Fast Times at Ridgemont High and Say Anything. The gimmick here is that all the bands are comprised of teenagers, representing the sway these movies hold on today's adolescents. Considering the band members represent a generation that wasn't even old enough to go to the cinema without their parents when these movies came out, this may seem...