Word: gimmicked
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...among us, in our childhoods, didn't see some kid selling lemonade on a corner and plot to steal a piece of the action with a better drink, a nicer stand, a smarter gimmick...
...events that NASA wouldn't let a monkey try. Last year 14 million amped kids watched, and more are expected to tune in this time to the 11-day event. Sponsors counting on this include Adidas, AT&T, Chevrolet and the U.S. Marines, who couldn't invent a better gimmick to amass potential recruits...
Despite his disclaimers that the tests "were not a political gimmick," the rose petals fluttering down on Vajpayee as Indians celebrated their nuclear machismo explained a great deal about his motives. It makes Indians feel good to be a nuclear power. "We have to prove that we are not eunuchs," said Bombay's leading Hindu nationalist, Bal Thackeray. A poll of 1,000 Indians in several cities showed that 91% approved of the tests and 82% favored the deployment of nuclear weapons. To perennially insecure India, it seems as if forcing its way into the nuclear club confirms its great...
Watching TV these days, one runs across all sorts of silly advertising, from Blockbuster's dancing baby to the Energizer bunny. In some cases, like Energizer's battery-powered rodent, there might be a remote connection between the gimmick and the product. But, as the ubiquitous dancing baby proves, this need not be the case. So what is one to expect when seeing half a dozen crazed men hurdling couches after some strange guy yells "Surge...
...Clintonites may have a better understanding of this rationale. My God, for a minute there it looked like a...like a real town meeting! With luck, they'll be having no more of that. They now know, if they didn't before, that those who live by the gimmick may perish...