Word: gimmicked
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...there, right? The star, the premise, the gimmick (those guns fire the laser version of smart bombs), the no-brainer plot, even a glimpse of the bad-guys-of-the-moment, Russian criminals who have emerged, fire-toughened, from the ashes of the Soviet Union. The movie, as many have observed, even borrows the sure-fire elements of "Mission: Impossible": infiltration of a supposedly impregnable government sanctum, corrupt government execs...
Accordingly, "Eraser" features one or two memorable action sequences--the reptile house in the Central Park Zoo--but even those tend to the hackneyed (think exploding glass aquariums). The gimmick laser gun features advanced infrared sighting, but this, of course, is old hat to veterans of Arnold's "Predator" phase. Most shockingly, one of the stunts that helps identify the movie--Arnold's leaping out of an airplane and playing "follow that parachute"--features what looks like a very shoddy mixture of blue-screen work and frenzied, bumpy camera movement. Where welldone, innovative action sequences and stories marked earlier Arnold...
...sort of freebie they would not be given had they ordered tickets to the Richard Bey Show. Resting on each of the 175 seats are a pint of milk (low fat) and a snack-size package of Drake's cakes. This is the Rosie O'Donnell Show, and the gimmick is apt. The actress and comic, part brassy New Yorker, part perky den mother, has come to TV to serve up the daytime talk show as comfort food...
...voters by introducing a vote on a Constitutional amendment requiring a two-thirds majority of Congress to increase federal taxes. Republican sponsors say the amendment will make it harder for politicians to dip into the pockets of American families, but Democrats suggest it is political grandstanding. "It is a gimmick, something to bring up in a reelection speech," says TIME's Karen Tumulty. "Republicans are not actually trying to amend the Constitution. They want to drive home the point that they are serious about not raising taxes and that under the Democrats, taxes have grown." House Speaker Newt Gingrich promised...
...item veto authority in recent decades. "This bill is going to make it harder for local interests - pork - to make it into law," says TIME's Karen Tumulty. "It will not, however, have a huge impact on the size of the deficit or produce a balanced budget. Its a gimmick which Congress is using to show they can act decisively...