Word: gimmicked
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...been considered reasonable; after this week it could be judged timid and indecisive. In this highly charged atmosphere, Democratic campaign rivals and Republicans in Congress are pushing Bush to reconsider his policies. Yet voters could easily see a military commitment in Bosnia -- or anywhere else -- as an electoral gimmick. At the same time, Bush has proclaimed himself the master of the new world order, and many are watching to see how well he fulfills that role...
...laid-back style is not an affectation or gimmick. It results from an ambition to speak to people in and outside of the academy and a genuine belief in the dual power of intellectual work to reflect and change "real life...
Floyd Brown's Latest Smear Campaign: A nasty adman's new gimmick to nail Clinton...
...even tougher to reduce the deficit than Bush's read-my-lips, no-tax pledge. Perot is entranced with the idea of electronic town meetings to divine the will of the people on complex issues like health care. Again and again, he comes back to this high-tech gimmick as a touchstone of a Perot presidency. "With interactive television every other week," he says, "we could take one major issue, go to the American people, cover it in great detail, have them respond, and show by congressional district what the people want...
...City College of New York when he first heard a disc jockey at a Harlem club break into a rap. Simmons had already begun promoting parties during his spare time, and he sensed the commercial potential in the deejay's chants. "People thought of it as a gimmick, but I knew it wasn't," he says. He eventually quit school to promote rap full time. In 1983 he and a friend named Rick Rubin, a student at New York University, pooled their savings and started the Def (rap for cool) Jam (music) label. They signed a distribution deal with...