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Word: gimmicked (lookup in dictionary) (lookup stats)
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Little did they know that Tsongas had used the same water gimmick countless times. He was giving his standard stump speech...

Author: By Alessandra M. Galloni, SPECIAL TO THE CRIMSON | Title: Presidential Hopefuls Stick to Stump Speeches | 2/21/1992 | See Source »

...both of the stores I visited, there were a few genuinely useful and wholesome products buried beneath the trendy paraphernalia, but the appearance of ecological consciousness was more often a gimmick to flatter people's consciences while they indulged in overpriced inanities...

Author: By Jendi B. Reiter, | Title: Just Don't Eat the Soap! | 1/17/1992 | See Source »

...really. This was probably the only food gimmick to come out of the Persian Gulf war. One of Manhattan's top steakhouses, Gallagher's, reported a big increase in orders for this cholesterol-heavy dish after General Norman Schwarzkopf pronounced it a favorite...

Author: /time Magazine | Title: Best of 1991: Food | 1/6/1992 | See Source »

...really. This was probably the only food gimmick to come out of the Persian Gulf war. One of Manhattan's top steakhouses, Gallagher's, reported a big increase in orders for this cholesterol-heavy dish after General Norman Schwarzkopf pronounced it a favorite...

Author: /time Magazine | Title: Best of 1991 | 1/6/1992 | See Source »

...first show under the new ABC deal, Doogie Howser, M.D., Bochco tried a gimmick: a comedy about a 16-year-old genius with a medical degree. Then he turned experimental, adding musical numbers to a police drama and coming up with Cop Rock. The show failed with audiences, probably because Bochco did part of his job too well: the gritty cop scenes were so compelling that the musical numbers (which rarely measured up) seemed like rude interruptions...

Author: /time Magazine | Title: Divorce, Bochco-Style | 11/25/1991 | See Source »

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