Word: gimmicked
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...reduced capital gains taxes. But a skeptical public remained unimpressed by all the ballyhoo and maneuvering. In a TIME/CNN poll by the firm Yankelovich Clancy Shulman last week, 77% of the 500 adults surveyed said they considered discussion of a tax cut for the middle class an election-year gimmick...
...David Duke's success does not mean Americans--or even Louisianans--are sliding into racism. At most, they've found a temporary excuse to support a has-been racist with ideas that appeal to a broad group of young Americans and their leaders. Duke is a political lightweight, a gimmick politician who will move no closer to the governor's mansion than his seat in the state legislature--despite what the polls...
...even for a second, sitcoms have subordinated well-told stories and plausible characters to a barrage of one-liners. Another is the curse of "high concept." To stand out in this crowd (nearly 50 half- hour comedies will be airing on the networks this fall), you gotta have a gimmick. Typically that means putting together characters who clash in some way: an oddly assembled family, mismatched co-workers, or simply a grouchy guy who throws insults at everyone who crosses his path...
Even when family members get along, the gags often get in the way. ABC's Home Improvement boasts an appealing star in Tim Allen and a nuclear family with no obviously malfunctioning units (at least no relatives from the Ozarks). But the show is hampered by its originating gimmick: Allen, the host of a TV fix-it show, is all thumbs as a repairman at home. There are some amusing gibes at power-tool macho ("What is your problem with the blender? It's the only blender on the block that can puree a brick"), but dubious prospects for long...
TELEVISION When it comes to sitcoms, you gotta have a gimmick...