Word: gimmicked
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...Home represents a new trend in the TV industry: cooperation between those instinctive rivals, the broadcast networks and cable. The half- hour sitcom is being produced for ABC by Nickelodeon, the children's cable network (which will rerun the episodes on its Nick at Nite channel). The gimmick: a wholesome 1950s TV family materializes in 1991 New Jersey, where they find that their sweetness-and-light television fantasy life (which they can revert to by switching themselves into black and white) clashes with the real world of muggers, homeless people and feminist single mothers...
...while now, the makers of many vegetable oils have had a nice little gimmick going. On their bottles, in big, easy-to-read letters, are the words "no cholesterol," sometimes printed with a cute drawing of a healthy heart. The implicit message: Cook all the French fries you want in this oil and don't worry about heart disease...
...surprise of a refrigerator and the carnival-like music which accompanied the event saved the play from beginning its second half at a slow pace. This crucial gimmick kept most members of the audience captivated...
This kind of approach isn't just a gimmick designed to attract non-scientists, either. Layzer brings that same philosophy even to a course largely geared to those who plan to go on to careers in science...
Toomey presented the plan as a formula for "economic justice in Cambridge housing." But Councillor Edward N. Cyr, Housing and Community Development Committee chair, called it "a cheap publicity gimmick from someone who informed TV cameras before he informed his councilmates...