Word: gimmicked
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...message underlying this P.R. gimmick is that those who would deny Philip Morris the right to sell or advertise their cancer-sticks or deny their customers the right to smoke them are depriving them of a Constitutionally protected right. Outside Congressional hearings this summer on H.R. 1250, a bill to drastically curtail cigarette advertising, the tobacco lobby passed out bright red t-shirts that read, "H.R. 1250: A Licence to Kill Free Speech...
...fact, the Senior Gift is not part of any "accounting gimmick"; Harvard uses the same percentage of endowment income each year, and that percentage is not affected by how much money is raised from seniors, alumni or any other source. Thus, the Senior Gift is not a substitute for endowment income. Instead, the amount of money we raise will add additional support to financial aid and operating costs this year...
Supporters of the Class Gift will argue that their charity is unrelated to Harvard's investments, since the money from the gifts goes to Harvard's annual operating budget and not the endowment. But this excuse relies on an accounting gimmick: supporting the operating budget simply frees up more money for investment, which means that a contribution to Class Gift could end up supporting a company that profits from institutionalized racism. A contribution to E4D cannot...
...plans to build two more, in Galveston, Texas, and Taiwan, but there are no plans yet to put them in typical suburban malls. Moreover, as glorious as the new technology may seem today, it is likely to be perceived by an increasingly jaded public as just another gimmick. "People get used to things so fast," says Imax's Kroitor. "After a while they ask, 'Where...
Because the PC totalitarianism is so strong, COCA never had to suffer for its overzealous gimmick. Being good Harvard liberals, most students still agreed with their cause, and those that did not were ignored. The point of the PC ideology is to change the world, but if the world is too offended to listen, nothing will ever happen...