Word: gimmicked
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...laptops at the World Economic Forum in 2006, Marthe Dansokho of Cameroon declared that African women who work in the countryside don’t have time to sit with their children and research crops, assuming they’re even literate. But the XO is not a gimmick cure-all. OLPC is not even a laptop program. It’s an education and communication program: the key to smashing cycles of strife. In the long run, this is the right way to go. And, in the long run, they’re not all dead: The global south...
...producers are pinning their hopes on Blu-ray for a simple reason: the DVD business, which accounts for most of their revenue, is in the doldrums, and a new format might spur a worldwide shopping spree for the latest application of a cool gimmick - like for PlayStation 3 or Wii, only more so. Yeah, but money's tight these days. Consumers want to know if they have to buy a Blu-ray or whether it's just an incremental improvement that will soon be rendered obsolete when high-quality movie downloads from the Internet become available...
...years is a lifetime in entertainment technology; it's about as long as the age of DVD. Until the digital millennium arrives, Blu-ray is the best, and best-looking, way to see movies at home. It's less than a revolution but more than a gimmick...
...hash - wise, for possibly only Jesus bests Lincoln in the number of published books devoted to a single person - Gopnik offers a meditation on each man's most literary qualities: Lincoln's deceptively simple legalistic language and Darwin's crystalline powers of observation. And what could have been a gimmick (a book timed to twin bicentennials is as close as historical biographies get to a home run) becomes something more, a learned treatise that worships learning. Gone is the overly twee writing of Gopnik's memoir-inflected works (Paris to the Moon, Through the Children's Gate...
Other sonic tricks have had their moment--notably Peter Frampton's "talk- box," a plastic tube that made his guitar sound as if it were talking--but in skilled hands, Auto-Tune is the rare gimmick that can lead to innovation. On T-Pain's latest album, Thr33 Ringz, tracks like "Karaoke" and "Chopped N Skrewed" literally bounce between notes, giving the record a kids-on--Pop Rocks exuberance. Using the same program, West's 808s & Heartbreak is the complete opposite--angsty, slow and brutally introspective. West sings throughout, and while he couldn't have hit most of the notes...