Word: gimmicked
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...annoyed many who received the notices. Most of the people they sent draft cards probably agreed that American involvement in Central America is troublesome. Those who disagreed, who are the very people COCA should try to persuade, were only irritated by what they viewed as a reckless, anti-military gimmick...
...This Our Governor?--The John F. Kennedy School of Government has long been known for its innovative fundraising. The newest gimmick is a benefit auction at which one of the prizes is an opportunity to dine with Governor Michael S. Dukakis. Apparently ignoring recent Massachusetts events, auctioneer Robert B. Reich referred to this prize as "one of the last opportunities to meet informally with one of America's greatest living politicians...
Nissan's ad campaign for its new Infiniti luxury cars is renowned for a novel gimmick: the autos are nowhere in sight. Now, as it turns out, neither are buyers. The Infiniti ads, applauded for their Zen approach, depict lushly photographed trees, boulders, lightning bolts and breaking waves. At first that created suspense about the $23,500 coupe and $38,000 sedan. Curious car shoppers descended on Infiniti dealerships just to catch a glimpse of the mystery mobiles. A Gallup poll in November found that the ad was the best- recalled commercial on U.S. television...
...disorient and confuse" the enemy and that they had done so with pinpoint accuracy. But some Air Force pilots consider the plane so unstable in flight that they call it the Wobbly Goblin. A congressional defense expert dismissed the public exposure of the F-117A as "pure pap -- a gimmick." This mission, he scoffed, "could have been flown with an Aero Commander, or let Mathias Rust ((the West German teenager who landed his Cessna in Red Square...
...packets are a gimmick that makes quitting more fun," said Maura D. Valle, a UHS health educator. "It's not even a cessation program so much as an awareness program," she said, explaining that organizers hoped that abstaining from cigarettes for one day could lead participants to quit for good...