Word: gimmicked
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...Guide president. "This is one of the most enormously successful magazines in the history of publishing. What we're doing is looking to take it to a new level." The goal is to boost circulation to 18 million, he says, mostly by increasing newsstand sales. The next gimmick: a 16-page insert of discount coupons, to run at least once a month beginning in June...
...voluntary fee of $10-per-window for the privilege of gazing upon the vintage architecture and serene greenery of the Old State House building, which is now home to a museum. Wilson Faude, the statehouse's executive director, came up with the view tax as a fund- raising gimmick. The total panes with a view...
...University in New York City, also provides valuable evidence that blunts film critic Pauline Kael's assertion that Herman J. Mankiewicz, not Welles, was mainly responsible for the final script for Citizen Kane. Mank, as he was known, does get credit for the basic plot and the "Rosebud" sled gimmick, but most of the words belong to Welles, who, after all, had to speak them as the film's protagonist, Charles Foster Kane. Among the footnotes to this classic is Steven Spielberg's purchase at auction of one of three sleds used in the project. The young producer-director paid...
...comic strip must have a twist if it's going to pierce the today's national consciousness. "Tiger" is simply a comic strip, with funny kids delivering one-liners, and it will never have best-selling collections like "Calvin and Hobbes," "Doonesbury" (where the gimmick is politics) or "The Far Side" (where the gimmick is weirdness...
...except their heaven-sent voices, count themselves among the world's more unusual evangelists. "Our mission," says bass Alvin Chea, "is to take the word of Christ into places it doesn't ordinarily go." Founder Claude McKnight III says of the group's Christian message, "It's not a gimmick for us. It is our lives...